“People don’t buy what you do; they buy why you do it.” — Simon Sinek
This exercise helps you uncover the heart behind your business. Take your time — your Why is the foundation for everything you build.
What are the top 3 things that matter most to you right now?
1️⃣ _________________________
2️⃣ _________________________
3️⃣ _________________________
💭 Why do these matter to you? What happens if you don’t protect or achieve them?
→ ___________________________________________
→ ___________________________________________
→ ___________________________________________
Think about the deeper reason you’re building this business — beyond money.
| Question | Your Answer |
|---|---|
| What inspired you to start? | |
| Who do you want to impact most? | |
| What kind of freedom are you working toward (time, financial, emotional)? | |
| How will this change your life a year from now? | |
| What would it mean to quit or never try? |
“When the emotion fades, purpose keeps you moving.”
✍️ Write a short paragraph beginning with: